71°
Baton Rouge, Louisiana
3 Day Outlook
Sat
86°
69°
20%
Sun
94°
69°
20%
Mon
81°
65°
50%

Latest Weather Blog

Follow our weather team on social media

Dove's armpit backfires

1 year ago Tuesday, March 04, 2014 5:23:27 PM CST March 04, 2014 Tuesday, March 04 2014 Mar 4, 2014 in News
Source: Associated Press

NEW YORK- Dove scrapped a plan to run a billboard campaign in New Jersey that tells residents to embrace being called the "Armpit of America."

It sparked complaints after a newspaper ran a story about it last week.

The article featured an image that was planned for billboards that shows a woman in a white tank top raising an arm behind her head to expose her armpit.

It would have read, "New Jersey, When people call you the 'Armpit of America,' take it as a compliment. Sincerely, Dove."

Unilever is the parent company and says it was intended to promote a new line of Dove products.

More News

comments powered by Disqus

Desktop News

Click to open Continuous News in a sidebar that updates in real-time.
5 Days
Radar
Today
71°
72°
Sat
Cloudy
86°
69°
Sun
Mostly Cloudy
94°
69°
Mon
Scattered T-Storms
81°
65°
Tue
T-Storms
74°
57°