Dove's armpit backfires
NEW YORK- Dove scrapped a plan to run a billboard campaign in New Jersey that tells residents to embrace being called the "Armpit of America."
It sparked complaints after a newspaper ran a story about it last week.
The article featured an image that was planned for billboards that shows a woman in a white tank top raising an arm behind her head to expose her armpit.
It would have read, "New Jersey, When people call you the 'Armpit of America,' take it as a compliment. Sincerely, Dove."
Unilever is the parent company and says it was intended to promote a new line of Dove products.
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