Posted: Jan 28, 2011 2:35 PM by Russell Jones
BATON ROUGE – Lt. Governor Jay Dardenne is hoping a trip to the Big Apple will help bring tourists back to Louisiana.
Dardenne is planning a one-day trip next week to New York City next week to meet with nationwide broadcasters and magazine writers and promote Louisiana’s travel opportunities.
According to a press release from Dardenn's office, a recent study commissioned by the state Office of Tourism found 26 percent of Louisiana’s potential leisure travelers in 2010 canceled their plans because of the Gulf oil spill. That could mean $296 million in lost visitor spending through 2013.
“Tourism is a $9 billion industry in Louisiana,” Dardenne said in a press release. “We hope with an increase in traditional marketing and public relations we can bounce back from the oil spill before 2013.
Dardenne said he would highlight seafood safety, the carnival season and upcoming festivals around the state during his trip.