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Dardenne drops lawsuit over interstate billboard

1 year ago May 13, 2014 May 13, 2014 Tuesday, May 13 2014 Tuesday, May 13, 2014 10:55:50 AM EDT in News
Source: Associated Press

BATON ROUGE - Lt. Gov. Jay Dardenne has dropped his federal lawsuit challenging the use of Louisiana's trademarked tourism slogan "Pick Your Passion" on an organization's billboard promoting Medicaid expansion.

The lawsuit was dismissed this week. Dardenne's decision came after a federal judge refused in April to order MoveOn.org to take down the billboard while the lawsuit was pending.

MoveOn.org says it plans to keep the billboard up through at least November, criticizing Gov. Bobby Jindal's refusal to expand Medicaid under the federal Affordable Care Act.

The group's billboard on Interstate 10 near Baton Rouge reads: "Louisiana! Pick your passion! But hope you don't love your health. Gov. Jindal is denying Medicaid to 242,000 people."

Dardenne sued in March, arguing that MoveOn had no right to use a trademarked marketing slogan in politics.

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