Dardenne drops lawsuit over interstate billboard

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Posted: May 13, 2014 11:55 AM
Updated: May 13, 2014 12:30 PM
Source: Associated Press

  Rating: 5.0 (1 vote)

Topics:, Jay Dardenne, billboard, pick your passion, lawsuit

BATON ROUGE - Lt. Gov. Jay Dardenne has dropped his federal lawsuit challenging the use of Louisiana's trademarked tourism slogan "Pick Your Passion" on an organization's billboard promoting Medicaid expansion.

The lawsuit was dismissed this week. Dardenne's decision came after a federal judge refused in April to order to take down the billboard while the lawsuit was pending. says it plans to keep the billboard up through at least November, criticizing Gov. Bobby Jindal's refusal to expand Medicaid under the federal Affordable Care Act.

The group's billboard on Interstate 10 near Baton Rouge reads: "Louisiana! Pick your passion! But hope you don't love your health. Gov. Jindal is denying Medicaid to 242,000 people."

Dardenne sued in March, arguing that MoveOn had no right to use a trademarked marketing slogan in politics.

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