College World Series rush fuels local businesses
BATON ROUGE - Selling the latest Tiger swag is in Pat Randazza's blood.
"We get to have a lot of fun at work," said Randazza, a part-owner of the Purple and Gold Sports Shop.
She helped expand the business to Baton Rouge 11 years ago, just in time for two BCS titles and this year's trip to Omaha for the College World Series.
"This year, we were pretty prepared. It was in the cards, I think we all knew it was coming. It's just a matter of getting your merchandise lined up and when it comes in, getting it all out in time," she said.
Randazza said business is booming right now, especially over the internet where sales are up about 60 percent for this time of year.
The biggest seller is the "Geaux-maha" shirt.
"No matter where you go in town, you see people wearing 'LSU,'" said Randazza. "They're just so proud, and of course, when they're going to the games, they got to have something new."