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Coke, Pepsi remove controversial ingredient

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Posted: May 5, 2014 5:21 PM
Updated: May 5, 2014 5:45 PM
Source: Associated Press

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Topics: coke, pepsi, brominated vegetable oil, BVO, coca cola

NEW YORK - PepsiCo has joined Coca-Cola in saying it's working to remove a controversial ingredient from all its drinks, including Mountain Dew.

The company had announced last year that it was removing the ingredient from Gatorade. Then on Monday, Coca-Cola said it is dropping the ingredient from all its drinks, including Powerade.

Brominated vegetable oil was the target of petitions by a Mississippi teenager who wanted it out of Gatorade and Powerade. The petition noted that the ingredient has been patented as a flame retardant and isn't approved for use in Japan and the European Union.

Coca-Cola and PepsiCo have stood by the safety of the ingredient, which is used to distribute flavors more evenly in fruit-flavored drinks. But their decisions reflect the pressure companies are facing as over the ingredients they use.

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