CC's Norman Saurage dies at 77, wrote own obit
BATON ROUGE - The head of Community Coffee and architect of its modern success, Henry Norman Saurage III died this weekend. He was 77.
Saurage was diagnosed with ALS, or Lou Gherig's disease, in January 2014. His grandparents founded Community Coffee in 1919, and by 2005 it was the largest family-owned coffee brand in the U. S.
Saurage worked at the company since he was a teen, eventually becoming company president. After his ALS diagnosis Saurage also wrote his own obituary, in which he wryly recalled his wife Donna telling him she planned to replace him with a dog.
"Comforted by the notion I might be replaced by a Labrador retriever, I departed God's green Earth in good humor," Saurage wrote.
Funeral arrangements are set for Wednesday, March 11 with a private family burial at Roselawn Memorial Park followed by a reception from 10 a.m. to noon at the First Presbyterian Church on North Boulevard in Baton Rouge.
"If you think of funeral flowers, since I don't think I'll be able to smell them, I suggest you give flowers to someone who is special in your thoughts," Saurage wrote in his obituary.