Car dealer, TV icon Price LeBlanc, Sr., dies at 88
ST. GABRIEL - V. Price LeBlanc, Sr., died peacefully at his home in St. Gabriel, La. tonight surrounded by family. He was 88 years old.
Early on LeBlanc had dreamed of being a cattle farmer, and bought his first cow and calf for only $25 dollars. In 1954, LeBlanc traded the cattle business for the car business, and took a job at Standard Motor Company as a truck salesman. After 90 days on the job he quit and started his own car lot, begining with just two used cars.
Over the next five decades he built an automotive empire with six family dealerships, becoming one of the most respected car dealers in America. Price LeBlanc Toyota was nationally ranked in 1984.
LeBlanc summed up his secret to success to one word: "Dahlin", a slogan he became beloved for.
The Price LeBlanc name is known statewide as the oldest Toyota dealership in Louisiana and one of the largest in the South. LeBlanc has been recognized with countless awards, and because of his generosity and compassion for people he was everybody's "Dahlin".
Funeral arrangements are pending.