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Blue wine an option for wine lovers

5 months 1 week 6 days ago June 20, 2016 Jun 20, 2016 Monday, June 20 2016 June 20, 2016 4:14 PM in News
Source: WBRZ

Blue wine may now be an option for those who love their vino.

The wine is made by Spanish winemaker Gik and is reportedly sweet and meant to be served chilled.

The color comes from a combination of "anthocyanin (a pigment found in grape skin) and indigo (a dye extracted from the Isatis tinctoria plant), and a non-caloric sweetener," according to Eater.

In an interview with Eater, co-founder of the wine, Artiz Lopez, said that the creative team behind the blue-colored drink was inspired by the concept of "red oceans" which represent "business markets saturated by specialists (sharks) who fight for the same variables and for a reduced number of clients (fish), and end up in water turned red. And how it's necessary to revert this, by innovating and creating new variables, back to blue. This seemed poetic for us to turn a traditionally red beverage into a blue one."

Gik did a soft launch of the product in Spain, but the company is looking to expand to France, the Netherlands, the United Kingdom and Germany in the next few months.

Expansion to the United States is reportedly in the works.


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