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BlackBerry weighs putting itself up for sale

3 years 5 months 1 week ago August 12, 2013 Aug 12, 2013 Monday, August 12 2013 August 12, 2013 12:00 PM in News
Source: Associated Press

TORONTO - BlackBerry will consider selling itself after the long-awaited debut of its new phones failed to turn around the struggling smartphone maker.

The company says that its board has formed a special committee to explore "strategic alternatives" to enhance the company's value and boost adoption of its BlackBerry 10 platform.

The company says its options could also include joint ventures, partnerships or other moves.

The Canadian company's stocked popped in midday trading.

BlackBerry Ltd. has been hammered by increased competition from its Apple and Android-based rivals. In January, BlackBerry unveiled new phones running a revamped operating system called BlackBerry 10 designed to better compete, but its market share continues to lag even with price cuts for its new phones.

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