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Black Friday: a two-day affair

2 years 5 months 3 weeks ago November 28, 2014 Nov 28, 2014 Friday, November 28 2014 November 28, 2014 7:43 AM in News

NEW YORK - Stores are welcoming a second wave of shoppers in what has become a two-day kickoff to the holiday shopping season.

ShopperTrak says last year Black Friday sales slumped 13.2 percent, but it says how stores will fare today is uncertain.

With stores pushing more deals earlier in the month, the holiday weekend has become less important. But the period still sets the tone for the shopping season. Sales for the season are expected to rise 4.1 percent to $611.9 billion.

Analysis of sales data and store circulars by two research firms says the hottest deals of the season may have been on Thanksgiving.

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