"Beat the Heat" shoots for twice as many fan donations
NEW ROADS- A former pro basketball player plans to help a number of elderly people throughout the Louisiana area cope with the brutal summer months by distributing free air conditioning units and fans to those in need.
James "Big Brown" Joseph started his "Beat the Heat" campaign a few years ago after he noticed a high number of people living without air conditioning as a UPS delivery man.
"Everytime I go into an elderly persons home who I know is on a fix income and can't afford an air condition I want to do something about it, and that's what makes me continue to do this every year," he said.
Joseph encourages donating or purchasing an air conditioner unit or fan at the Pointe Coupee Walmart. He said his plan for this year's campaign is to double their distributions.