WBRZ - Baton Rouge

GULF SHORES, AL - The first-ever SEC BeachFest, to be held August 23 through August 26 along the Alabama Gulf Coast in Gulf Shores and Orange Beach, is announcing some new details about this groundbreaking celebration of Southeastern Conference football.

National Championship winning SEC head coaches Nick Saban of Alabama, Gene Chizik of Auburn and Les Miles of LSU will be in attendance to rally SEC fans one last time before the 2012 season kickoff.

The coaches will each partake in unique town hall discussions with fans and ESPNU talent, all set along Alabama's white sand beaches.