Apple revamps iOS, unveils music streaming service
SAN FRANCISCO - Apple is throwing out most of the real-world graphical cues from its iPhone and iPad software, like the casino-green "felt" of its Game Center app, in what it calls the biggest update since the iPhone's launch in 2007.
The new operating system, called iOS 7, strives for a clean, simple, translucent look. Apple is redesigning all its applications and icons to conform to the new look, driven by long-time hardware design head Jony Ive.
Apple demonstrated the new software at the Worldwide Developers Conference in San Francisco on Monday. The new design direction was widely expected.
The software strives for a multi-layered look, with translucent panels. On the main screen, the background image moves with the movement of the phone, creating an illusion of depth.
The company also revealed its long-expected music streaming service will be called iTunes Radio and come free with advertisements included.
Apple says iTunes Radio will personalize users' music based on what they've listened to and what they've purchased on iTunes.
The service integrates Apple's Siri virtual assistant so that users can get information by speaking questions such as "Who plays that song?"
Subscribers to iTunes Match, which costs $25 per year, will get a commercial-free version of iTunes Radio.
Apple says iTunes Radio will be available in the fall in the U.S. The service enters a competitive field. Google started an on-demand subscription music service called All Access last month. The service joins Spotify, Rhapsody and others.