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Anonymous credit card data isn't that anonymous, study shows

1 year 11 months 3 weeks ago January 29, 2015 Jan 29, 2015 Thursday, January 29 2015 January 29, 2015 12:17 PM in News
Source: Associated Press
By: Seth Borenstein and Jack Gillum

WASHINGTON - A new study says credit card data isn't quite as anonymous as promised, a new study says.

Scientists showed they can identify you with more than 90 percent accuracy by looking at just four purchases, three if the price is included - and this is after companies wiped away personal details of credit card transactions.

The study out of MIT examined three months of credit card records for 1.1 million people in an unnamed developed country.

Researchers looked at information from 10,000 shops with each data piece time-stamped to calculate how many steps it would take on average to find somebody.

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