Posted: Jun 9, 2014 8:48 PM by Trey Schmaltz
Updated: Jun 9, 2014 10:10 PM
BATON ROUGE- Five-and-a-half million people watched the Miss USA pageant as it aired from the River Center Sunday night.
National media outlets reported after the telecast, the show increased its audience by about eight percent.
Nia Sanchez, Miss Nevada, won the title. Miss Louisiana, Brittany Guidry, came in third.
Following the broadcast, Mayor Kip Holden said he was already talking about how to have the event return to the city for a second year. Workers said they profited off the visitors who were in town for the sold out event.
Like the 51 women who competed, the Miss USA broadcast had steep competition, too. It went up against live entertainment programs on the two other major networks: the Tony's on one network and the NBA Finals on ABC, which won the most viewers out of the three major networks Sunday night.
Almost 15 million people watched Game 2
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