1992 briefly returns with Crystal Pepsi comeback
Starting this week, 20-ounce bottles of nostalgia-infused Crystal Pepsi will return to store shelves for a limited time.
The clear beverage and relic of the Cola Wars was last in grocery store aisles when Kurt Cobain was still alive. It’ll be back for an eight-week run.
PepsiCo is looking to cash in on the latest waves of ‘90s nostalgia crashing on the shores of pop culture to lift its flagging brand. Soda consumption is down in the U.S. with the Associated Press recently reporting that 2016 will be the first year that bottled water sales could outstrip the sugary drinks.
The product’s retail run will officially begin with a suitably retro series of launch concerts in New York on Tuesday. Salt-N-Pepa, En Vogue, Biz Markie and Lisa Loeb are among the 1990s acts on the bill. There will be beatboxing.
Crystal Pepsi’s online media blitz includes a 90s style browser game called “The Pepsi Trail,” which is loosely based on the classic “Oregon Trail” PC game that many millenials used to wile away school computer lab hours.
A search of local stores indicated that the soda is now available at the Neighborhood Walmart on Highland Road, the Dollar General on Starring Lane and the Bocage La Rouge Mart on Jefferson Highway. As many as four other stores in the area were also listed on Pepsi's product search page.